AI Dispatch: who chats more, classic or new?

New accounts from Oct 8, 00:00 UTC to Oct 20 · iPhone · team testers removed

ClassicNew onboarding

Classic

365
opened AI Dispatch
145
sent a message

40% of people who opened it sent a message

New (onboarding)

333
opened AI Dispatch (saw onboarding)
96
finished onboarding (29%)
67
sent a message

20% of people who opened it sent a message

Where the new onboarding loses people

Everyone who used the new onboarding since Oct 8 (368 people). Each bar shows how many people saw that screen, out of everyone who started. Lighter bars are screens only some people get.

1. Intro, slide 1
368
Intro, slide 2
209
Intro, slide 3
171

135 people never got past the intro. 126 tapped Skip somewhere in it.

2. “You make the final call”
233

60 people left on this screen. It has no Skip button.

3. “How many trucks do you run?”
173

22 left here

4. “What loads do you haul?”
151
5. “What’s your MC or DOT number?”
148

23 left here

6. “What trucks do you run?”
125
7. “Set up each box truck” (box trucks only)
57
8. “Where do you live?”
119
9. “Who’s your factoring company?”
117
10. “Connect your email” (if not connected yet)
101
11. “Meet your agents”
113
Finished
108

Three in four of the people lost (195 of 260) leave on the first two screens. After the trucks screen, almost everyone finishes (108 of 125).

What people skip in the new onboarding

People who tapped Skip on a screen, out of everyone who saw it.

ScreenSkippedSaw itShare
Connect your email6910168%
MC or DOT number6414843%
Factoring company3611731%
Where do you live1511913%
Box truck setup5579%

Most people finish without connecting their email, and nearly half skip their MC number.

Among people who reached the chat and sent a message

146 classic · 70 new. In the new group, only people who finished onboarding get this far.
Numbers show the typical person: line everyone up from least to most, and take the one in the middle. Half did more, half did less. This way a few people who left the app open for hours don’t inflate the number.

Messages sent by the typical person
Classic
3
New
6
Agent replies the typical person got
Classic
7
New
15
Total time the typical person spent chatting
Classic
2.0 min
New
2.7 min
Chat visits by the typical person
Classic
1
New
2
Share of these people who came back on a 2nd day
Classic
18%
New
30%
Share of these people who sent 5 or more messages
Classic
34%
New
46%

Once in the chat, new users chat about twice as much.

Across everyone who opened AI Dispatch

365 classic · 333 new.
Numbers are an average: everyone’s activity added up, then divided by everyone who opened AI Dispatch, including people who never sent a message.

Messages sent, on average per person
Classic
2.7
New
2.2
Time spent chatting, on average per person
Classic
4.0 min
New
2.5 min
Share of everyone who came back on a 2nd day
Classic
7%
New
6%

Per person who opened it, the two groups are about even. Classic is slightly ahead on time spent.

The step-by-step counts are a little higher than the cards at the top (368 vs 333 started, 108 vs 96 finished): they include everyone who used the onboarding since Oct 8, while the cards only count accounts created since Oct 8.
The onboarding filters people out rather than creating more chatting: those who finish it chat more, but about 7 in 10 leave before reaching the chat. Time chatting is counted from a person’s first message in a visit until they leave the chat screen, added up over all their visits since Oct 8.